- Destinations
Recreation Destinations
Parks
- Program Guide
- Programs
Age-Based Interests
- Schedules
- Register
- Destinations
Recreation Destinations
Parks
- Program Guide
- Programs
Age-Based Interests
- Schedules
- Register
PERFORMANCE
As stewards of public resources, it is important that the Park District remains focused on the current and future needs of all Oak Park residents. The following charts measure the Park District’s efforts in reaching members of the community of all ages and backgrounds, as well as customers’ satisfaction with the service provided by the Park District.
The Park District defines the measurement as the percent of unique resident household accounts that have
completed a transaction of any kind, processed through the Park District’s recreation software system, in the
current year divided by the total number of households in Oak Park as indicated by the most recent Census data.
Note:Â Household Participation includes the total number of unique Oak Park resident household accounts that have completed a transaction of any kind processed through the Park District’s recreation software system in the current year. This does not include undocumented activity (visiting a park or attending an event that does not require registration such as an outdoor concert.
The percent of Oak Park households that completed a transaction with the Park District in prior years included:
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Who are the stakeholders impacted?
Staff and residents
What does the data say?
Household participation is up 41% from 2022
What is causing the data trend?
With the opening of the CRC, interest among age groups that previously did not participate in Park District programs spiked as they tried our the new facility and signed up for memberships.
What outcome are we trying to achieve?
Increase customer loyalty to be community and customer focused
The Park District defines the measurement as the number of unique resident customers that have been registered for any program or league, or who have purchased a pass to any of the Park District’s facilities or programs processed through the Park District’s recreation software system in the current year divided by the number of residents in Oak Park in that age group as indicated by the most recent Census data.
Who are the stakeholders impacted?
Residents and staff
What does the data say?
Youth, Infant-Pre-K are slightly down; Teens and Adults are equal to last year; and Seniors are slightly up
What is causing the data trend?
One challenge facing the Park District may be smaller and older families moving to Oak Park. Demographic changes in Oak Park could be impacting our numbers. The percent of infants in Oak Park has declined from 6.5% in the 2010 Census to an estimate of 5.7% in 2019. In turn the senior population in Oak Park has
increased from 10.6% in the 2010 Census to approximately 14.5% in 2019 (American Community Survey 5 Year Estimates). The new Census will provide updated demographic data in 2020.
How have we addressed this?
Black Friday Sale, new resident engagement strategies, Parks and Conversations parks surveys
What outcome are we trying to achieve?
Anticipate future needs to be community and customer focused
The Park District defines the measurement as the number of unique resident household accounts that have been approved and have used scholarship funds to register for a program or pass in the current year. This represents households which can include multiple family members.
Note: Oak Park Pass & Scholarship includes the number of Oak Park households that have used scholarship funds made available by the Park District as well as the total amount awarded in each year.
Who are the stakeholders impacted?
Oak Park residents, staff, community groups
What does the data say?
Scholarships nearly doubled from 2022 to 2023
What is causing the data trend?We have included the financial assistance application on the program guides and sent out direct postcard mailers.
What outcome are we trying to achieve?
Anticipate future needs to be community and customer focused
The Park District defines the measurement as the average score, on a scale of 0-10, from the current year, from the Park District’s Service Satisfaction Survey indicating customer satisfaction with the service provided by the Park District in the areas of Facilities & Tangibles, Reliability, Responsiveness, Customer Confidence, and Customer Care.
Who are the stakeholders impacted? Customers and staff
What does the data say? We continue to have a high overall satisfaction.
What is causing the data trend? Focus has been on the online user experience since we launched a new registration software in 2019.
What outcome are we trying to achieve?
Creating memorable experiences to be community and customer focused
